Ready, Steady, Launch! provides access to specialist guidance and expertise, that enables food or drink business owners to enjoy a successful and seamless launch.
We are the sister business to the successful food marketing agency, The Food Marketing Experts. We are here to help anyone looking to launch a food or drinks business, whether they are a new start-up or an established brand looking to bring a new product to market.
WHAT WE DO
In short, we make sure that you are ready to launch your product into the market.
All too often companies will approach a marketing agency looking for support to maximise awareness of their product and stimulate sales, when in fact, they don’t yet have some of the fundamentals in place and are therefore not in a position to discuss a marketing campaign.
Ready, Steady, Launch! works with clients to assess what activity is required before they press the button to launch.
We save you money by making sure that you have covered off all the critical factors influencing a successful launch before you consider appointing a marketing agency
We save you time by providing expert insight into the workings of the food and drink industry which includes the all-important best practice approach to buyers to secure listings … AND we have the contacts to make the appropriate introductions
We save your reputation by ensuring you are prepared and equipped to deal with any bumps on the road towards a launch date and able to answer the questions a buyer may ask ahead of offering a potential listing
OUR SERVICES
BUSINESS PLANNING & MARKET POSITIONING
- Get access to the Ready, Steady, Launch! plan for a successful launch – including timings, critical factors influencing launch, business plan and assets
- Review of competitor landscape
- Brand proposition
- Correct pricing
- Consumer focus groups
- Critical product feedback
MANUFACTURE, PACKAGING & INGREDIENTS
- Identifying the right manufacturing partner
- Accreditations to adhere to
- Determining correct manufacturing quantities
- Test batch manufacturing
- Identifying the right distributor to meet your needs
- Negotiating distributor terms, warehousing, customs clearance etc
- Identifying the best packaging solution
- Ingredients & product specs – the good, the bad and the ugly of key ingredients
THE SALES PITCH & ROUTES TO MARKET
- The sales process
- Agreeing the best routes to market
- Creation of a compelling sales presentation
- Timings and guidance for approach to buyers
- Introductions via TFME network
- Business networking
- The elevator pitch
- Compliance and similar accreditations
BRANDING & MARKETING COLLATERAL
- Branding workshop
- Logo development and brand guidelines
- Packaging design
- Development of essential marketing collateral – website, in-store merchandising, leaflets & posters & photography
- Highlighting what your business needs moving forward regarding marketing support
WHY US
Founder Vhari Russell has spent 25 years working in the food and drink market, which includes 12 years in sales and product development working with major accounts such as Tesco, Waitrose, Sainsbury’s, Boots, National Trust, Harvey Nichols, Harrods and a number of hamper companies.
The Ready, Steady, Launch! team has a combined 75 years of working in the food and drink industry so clients are always in safe hands and never fobbed off with a junior with limited experience of the sector.
OUR LITTLE BLACK BOOK OF CONTACTS IS ENDLESS
Investing in Ready, Steady, Launch! represents a cost saving to your new business by avoiding mistakes, being ready to launch on schedule with a viable and compelling proposition and reducing unnecessary expenditure.
HERE ARE SOME EXAMPLES OF READY STEADY LAUNCH! IN ACTION
“Vhari is a joy to work with…years of experience, a network second to none and a wonderful easy-going character that belies her laser focus, attention to detail and deep knowledge of our sector. I look forward to many more years of working with her."
Stefano Cuomo, Macknade Food Hall
“Vhari and the FME team have a deep understanding of the food industry, along with a vast amount of experience in navigating the marketing landscape. Their dedication to sustainability via Creating Natures Corridors, in memory of Vhari’s brother, highlights their commitment to the planet as well as the people. Vhari and her team have played a significant role in promoting and sourcing new, innovative food products, with a passion for championing quality brands, and a commitment to building relationships with both brands and buyers.”
Adrian Boswell, Food Buyer, Selfridges
"We have worked with Vhari many times and find her knowledge and expertise of the food sector second to none and her network connections invaluable. Vhari is incredibly passionate about all things food and a real joy to work with."
Marcus Carter, Artisan Food Club
PRICING
We appreciate that every client’s needs are different so we work on a daily fee rate and create bespoke plans based on the amount of time that is required from the Ready, Steady, Launch! team.
We have a basic list of questions we ask any potential prospect and the responses to these can help us formulate a rough estimate of the budget required to work with Ready, Steady, Launch!
TASTER SESSIONS & WORKSHOPS
1 HOUR TASTER SESSION
Why not take advantage of the opportunity to book a one-hour taster session to discuss your needs and explore the Ready, Steady, Launch! process further.
Cost: £295*
*redeemable against any agreed programme of activity with Ready, Steady, Launch!
1/2 DAY ONLINE WORKSHOP
This workshop is ideal for start-ups and represents a cost-effective way to explore what is required to achieve a successful launch. This is an online half-day workshop, with groups of no more than six.
Cost: £399 per delegate